Many article marketers might be breaking the law and not even know it because they are using fake pen names and many federal regulatory bodies, like The FTC Federal Trade Commission believe that advertising using shrills or deceptive marketing practices goes against the rules and regulations of advertising on the books. If you are creating buzz or using does a pen name or alias under a false identity to create buzz or interest then it is most likely you are in a gray area of law and eventually there will be regulations against this tactic.

The theory behind this is relatively simple. You see, if you are using a false identity to hide a product thing and you are trying to get the consumer into thinking that you are someone else. And having a contact at the bottom of the article as a byline with a fake name and then you are trying to turn targeted traffic to a web site where you will make money. The FTC or Federal Trade Commission considers this trickery in advertising and it is against the law.

Now then, just because the Federal Trade Commission is not enforcing this particular law does not mean that you can flounder in a gray area of law forever without getting in trouble. I would advise those article marketers using pen names when writing articles to get targeted traffic to their web site in order to increase sales on the web site or to divert that traffic to get pay-per-click advertising dollars to stop using fake names. Please consider this in 2006 and stop breaking the law. Personally, I think such unethical activities should be obvious to anyone with integrity.

By Lance Winslow

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