We recently completed a web site marketing campaign for a client that sells all sorts of heating and specialises in woodheaters.

The only problem is that only 68 people went searching for woodheaters on the internet in May according to Overture's suggestion tool.

Over 10 times more visitors were actually searching for Wood heaters not woodheaters.

In terms of web site marketing, words (and spaces) mean everything. In the example above that equates to 10 times more traffic to capitalise on.

If you're serious about setting up a web site marketing campaign, you need to know what people are searching for and not what you are selling (if you know what I mean).

Without question there is no other advertising medium that can provide the type of measurable results, that the internet can.

I hope this starts you thinking about integrating the internet into your traditional advertising campaign which may include letterbox drops, print advertising, billboards, radio, and television.

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